About JesseGorden

I grew up in New England, spending ample time outside and enjoying plentiful family trips to the White Mountains. These activities unquestionably altered my life forever, fostering a love for nature that led me sure-footedly in the direction of a great environmental passion. I graduated in May 2010 from the University of Connecticut, where I earned a degree in Environmental Sciences with a concentration in Natural Resources. Through several personal revelations and much reading, I have come to the conclusion that the most effective way to save our planet is to have as many people as possible care about it in some way shape or form; only then will we make such significant progress as to alter history. So my mission has become clear: educate everyone I can reach in my lifetime. Teach them the wonders of our world, why we need to protect it, and how we can do this, together. I am at CEA for the summer through an internship program with The Student Conservation Association.

Electric Vehicle Charging Comes to Cambridge!

Due to a grant the City of Cambridge recently received from the Massachusetts Department of Energy Resources, owners of  Electric Vehicles (EVs) will soon have the option of charging at public stations throughout the city. Only awarded to 24 other communities in the Commonwealth, this advance in the City’s Climate Protection strategy will encourage Cambridge drivers to make the leap from the common and inefficient Internal Combustion Vehicles (ICVs) to EVs and/or plug-in hybrids.

Susanne Rasmussen, Bronwyn Cooke, and John Bolduc at the DOER grant award ceremony.

Electric vehicles have been known as eco-friendly products for years; long enough that they seem to have become an integrated part of our society. EVs and plug-in hybrid cars use electricity, which is still mostly sapped from the grid; made through the burning of coal in large power plants. What many do not know is that the burning of fossil fuels in power plants is considerably more efficient than the incineration of gasoline in the ICVs that we are all used to.

From a first look, there seems to be no barrier to purchasing an electric vehicle other than maybe lack of familiarity for some, and otherwise cost–but in reality, at least one inconvenience stands in the way for some: Charging.

Until now, EVs have required drivers to charge at home or at private charging stations.  While Massachusetts does provide a $2,000 incentive for home charging station equipment, a need to charge outside the home pervades.

When all is said and done there will be at least seven new stations in Cambridge, provided through a public-private partnership between Coulomb Technologies and the State of Massachusetts. Right now the stations are still being set up and agreed upon by partners with the City, but you can be sure that you’ll be able to charge in Porter Square, at the Cambridgeside Galleria, and in the DPW lot near Inman Square before long.  Hours of availability, pricing, and more exact locations will come out as they are locked down!

Keep an eye on Coulomb’s ChargePoint station finder as they start popping up in Cambridge, and use the locator to find nearby stations in the meantime.

Cambridge Thermal Imaging Project

This winter photo shows brightness where the most heat is escaping this home.

Cambridge! It’s finally here: a chance to vividly see the cool or warm air leaving your drafty home, without having to pay hefty fees to a thermal photographer. Thanks to the Thermal Imaging Project on which HEET has partnered with Sagewell Inc., Cambridge homeowners can request thermal (infrared) images of the outsides of their homes.

The images are taken with car-mounted cameras similar to those used for Google Maps street view, and taken on a “first come, first served” basis – with highest priority given to locations with highest demand.  With the slight air of a Groupon deal, Sagewell has asked for 400 requests from Cambridge before they will release our thermal images for free.

Because of fossil fuel prices skyrocketing and scientists projecting Cambridge’s summer temperatures will soon start looking more like Atlanta, GA temps, everyone’s heating AND cooling bills are only on their way up. High efficiency in your home is valid for every season.

Even better, the easiest time to work on your home’s energy efficiency is spring and summer, when the wait for weatherization services is short!

Request yours on Sagewell.com now.
It should take about a minute to do so;  just enter your address at the bottom of the home page, hit enter, and then enter your information on the next page that shows up by clicking the green “HERE” (see following photo).

This page appears after you enter your address at the bottom of Sagewell.com's home page.

There have already been over 100 requests for thermal images, so if 300 are generated in the next month, everyone will get to have this great service free of cost.  Tell your neighbors! We all want to save money and live a little lighter on the planet, don’t we?

The Extra Goods
You and other homeowners, condo owners, and landlords can access their images and an individualized report free of charge online via a password-protected account when the images are available (Sagewell will email you a link).  The individualized report shows what to work on, how much it will save you, and connects you with the needed free and rebated services. Commercial building owners and owners of more than one building will be able to view their images and analysis for a small fee.

Not all buildings can be analyzed (due to blocked views from trees, etc. or private way constraints), but Sagewell has agreed to image around 22,000 buildings in Cambridge!

The Thermal Imaging Project will enable residential and commercial building owners to lower costs while supporting our city’s climate and emission reduction goals. One more great tool to wield for average citizens and environmental warriors alike. Get to http://www.Sagewell.com now!

If you have any remaining questions, please contact Sagewell at info@Sagewell.com or HEET at heet.cambridge@gmail.com.

EPA Launches “Greener Products” Portal

In celebration of Pollution Prevention Week and amid an atmosphere of intelligent concern for the environmental health and safety of products we use in every day life, the EPA has launched a simple online guide for the eco-labeling  programs it supports; the Greener Products Portal.

Consumers, small businesses, retailers, manufacturers, and institutional purchasers can use the Portal to search for products that are included in EPA-approved product labeling systems. Using a set of 3 drop down boxes to narrow their inquiries folks can find information on a wide range of products; from appliances to building materials, from automotive products to cleaning products. This tool can be useful for a wide range of people; from parents to industrial purchasers, and the many demographics in between.

For those most concerned with energy efficiency and e-waste, there is an electronics category that contains a label for most items you can think of. For example; how can you identify the most ec0-friendly computer monitors, and which programs cover them? Take a look:

Currently, the most prevalent labeling system to appear when testing several different types of electronic products is, of course, Energy Star. It is refreshing, however, to note that in addition to this familiar energy efficiency marker, there are other labeling systems in place for some electronic pieces- two of which are visible above.

In addition to the searching methods previewed here, you will also find a Greener Products FAQ section in a menu to the right side of the web page.

Take a look at this valuable new resource today to gain a better understanding of the products you use at home or in the workplace!

NEW! Online Interactive Home makes Energy Efficiency an Easy DIY

One of the most exciting intern projects completed this summer is a new component of our website: an online Interactive Home.

Clicking on different household components will bring you to information about DIY energy saving projects and renewable energy guides. In the house you’ll find know-how to install just about every energy saving measure available from upgrading to solar lighting outdoors to sealing drafts. Check every section of your home –  including doorways, refrigerators, lamps, boiler rooms, laundry machines, and more!

For example, if you would like to learn about geothermal heat pumps, click on the image of red and blue lines buried underneath the home. Clicking will open up a new tab, with concise and helpful information including a general definition, two different types of systems (horizontal-closed loop and open loop), as well as guidance on how to finance a project with state and federal rebates.

Take a look through all of the projects you could tackle with the most visually engaging and interactive guide we’ve ever offered! If you have more questions about home energy improvements, contact our Energy Advisor.

Cambridge Energy Alliance PSA!

Click on the title of this entry to see the video!

http://www.youtube.com/watch?v=RoY_v3mimak

Thanks to our Graphics intern Chelsea Lane, CEA is now available in cartoon form! With this short clip, our message is clearer than ever; energy efficiency is easy to get started on, and you’ll start saving money quickly. (Don’t you want a vacation somewhere tropical 😉 ?!) Get started right now.

A New Kind of Sustainability Workshop

Cross-posted from the Sustainable Business Leader Program blog.

On May 23rd the Sustainable Business Leader Program, Cambridge Local First, and the Cambridge Energy Alliance hosted a new kind of business sustainability workshop:  a business-to-business conversation featuring the Cambridge Brewing Company, a handful of business-centered sustainability services, and a score of small business representatives curious about their own green options.

By having many of the players in the room at the same time, small Cambridge businesses were able to comfortably learn how they could make their businesses more environmentally friendly while saving valuable natural resources and money.

The workshop featured a presentation by Phil “Brewdaddy” Bannatyne, owner of Cambridge Brewing Company, who highlighted the steps that his business took to “go green,” including much praise for the Sustainable Business Leader Program, and shared insights into the challenges and benefits of doing so.

After the presentations, business representatives had the opportunity to meet and hear from various organizations about the many programs and incentives that are available to them to make their own journey of sustainability and energy efficiency easy, rewarding, and fun.  Arrow Paper, New Generation Energy, Prism Consulting, Save that Stuff and ThinkLite were on-hand to showcase their services and answer questions during the networking portion.

Attendees (and organizers) enjoyed this informative and relaxed night, and folks left with a clear understanding of how and why to green their small business, after enjoying conversation, food, and free local brews.

Please browse the links throughout this article to make use of the resources presented that evening.


The Sustainable Business Leader  Program, a program of the Sustainable Business Network of Greater Boston, supports locally owned independent businesses in improving their environmental business practices, reducing their carbon footprint, and saving money. Visit http://www.sustainablebusinessleader.org to learn more.

LEDs on Inman & Obama’s praise for Philly

A guest blog by one of CEA’s Spring interns, Allison Simon:

Think back to your first encounter with today’s sustainability movement—what were you introduced to? For many people, including myself, I believe the answer would be the same: Compact Fluorescent Light bulbs (CFLs). These light bulbs represented everything that the sustainability leaders wanted the movement to stand for: ease, cost savings, and little difference to the previous energy guzzling options. The most important aspect about these light bulbs was that they worked—residents started to go out and buy energy efficient light bulbs and began to see a difference in their utility bills. Even though that change may have happened in your home and office years ago, light bulbs are far from passé.

With the addition of Light Emitting Diodes, or LEDs, into the marketplace there is an even more energy efficient light option available. However, LEDs do not get the visibility or attention they deserve—especially when it is undeniable that they are the future of energy efficient lighting. On March 10, Cambridge proudly announced that they were jumping on the LED train—and in a far bigger way than just living rooms and kitchens.

On March 3, the high pressure sodium light fixtures on Inman Street, between Massachusetts Avenue and Broadway, were replaced with LED fixtures. With the help of PB Americas consultant, these new light fixtures are customized for Inman’s sidewalk and street width, while minimizing light exposure on the front lawns of residents. These new lights use almost 50% less energy than their predecessors and match the City’s traffic signals, which have used LEDs since 2003.

Cambridge is onto something great. On April 6, President Obama held a town hall meeting just outside of Philadelphia at a large-scale wind turbine manufacturer to discuss this country’s energy future. Recently, the President proposed an ambitious goal of “generating 80 percent of our electricity from clean energy sources by 2035,” and went to Philadelphia to promote this goal because it is a city on the forefront of energy efficiency. Through the organization Greenworks Philadelphia, the city is in the middle of converting 58,000 yellow and green traffic signals to LEDs while replacing 27,000 LED red lights that have been in use for a number of years. This simple change will save the city approximately “$1 million in electric costs each year,” a number we can all appreciate.

With the new LED fixtures on Inman Street, and all of the other sustainable measures being put into place across the city, Cambridge might be the next stop on President Obama’s campaign to highlight cities who are taking great steps towards energy efficiency. All of this press because lights have continued to play a significant role in energy efficiency in this country—starting to make you rethink those inefficient bulbs still shining in your bedroom, no?

Ultimate Greening Your Home Seminar

Residents of Cambridge, MA were introduced to a new opportunity on February 8th, 2011. Energy efficiency is on the minds of renters, condominium owners, and homeowners alike as the environmental, financial, and physical benefits become more prominently appreciated. Usually when energy efficiency information is available, it is more general and further discussion with specific professionals is suggested, since the process of making home energy efficiency improvements is tailored to unique home and ownership characteristics and often entails several detailed levels of complexity. On February 8th, those professionals were brought together in one place for an evening of sequential enlightenment for curious attendees, with an added bonus of networking amongst their industry peers and less-assumed partners, Green real estate agents.

When the Cambridge Energy Alliance and Coldwell Banker Agents Amy Tighe and Robin Miller designed this new collaborative seminar, their focus was on approaching one seemingly under-served demographic: condominium owners and associations. [This group will, luckily, begin to be served more as the NSTAR 5+ unit (“Multifamily”) energy assessment program rolls out.] That said, this successful design would clearly be valuable to other demographics (e.g. home owners) in addition to condominium owners/associations.

Beginning with the simplest in-home steps and leading to discussion of assessments, retrofits, and financing of projects, Sustainable Life Solutions, Next Step Living Inc., S & H Construction, CPCU Credit Union, CEA, Robin, and Amy engaged enthusiastic condo owners and association representatives in energy efficiency learning in a way that simply made sense. Speakers explained each of their areas of expertise thoroughly in their limited time, intermittently questions were asked and answered comprehensively, sometimes by the several professionals that were in the room, and when presentations were through, meaningful inquiry-fueled conversation rounded out the evening. A happy closeout to the seminar was the drawing of the raffle winner, who took home a wonderful green-living package that was generously donated by Whole Foods.

The results of this innovative event were remarkable: A valuable seminar was put together by unprecedented collaborators in a replicable format; speakers were able to answer significant questions jointly, and see how they might work together effectively in the future; seminar attendees were able to walk out with a mental arsenal of energy efficiency tools, feeling utterly aware of a previously mysterious process, with proper contacts in hand, and ready to share with their peers. This type of event is unquestionably beneficial for all involved, so watch out for announcements of the next installment in months to come!

MLK, Many Helping Hands, and CEA (photos within)

Over 400 volunteers listen to Lori Landers' introduction.

This year’s Martin Luther King Day saw an event put on by Many Helping Hands at the Central Square YWCA, which brought together over 400 Cambridge volunteers to create blankets and scarves for the homeless, emergency room activity kits for children, valentines for home-bound seniors, and bookmarks for literacy program participants.

The day opened with an introduction by the organizers, and then a single vocalist on stage singing a chill-inducing “River Jordan” before leading the crowd in “This Little Light of Mine,” all a cappella to send them off to work with the right spirit firmly in mind.

The Cambridge Energy Alliance was fortunate enough to have been present for this event, among many other local Cambridge volunteer-seeking groups. In addition to getting connected with volunteers, myself and Meghan Shaw were able to interact with residents: adults were able to ask their energy efficiency questions and sign up to take advantage of their Free home energy assessment, while children (see photos below) had a blast playing our  new energy efficiency game.

This event had a wonderful turn-out, and we look forward to being a part of such impactful gatherings on MLK days in the years to come.

Jesse stands by, waiting for the crowd to arrive after setting up.

Meghan demonstrates the spinner for passersby.

An enthusiastic game contestant conquors our fuel Find & Seek challenge!

Not only did this young man manage to be the first to complete our more competetive math-oriented Find & Seek challenge, but he recruited a handful of friends to try their hand at it!

A particularly proud player, having just completed our Crossword Challenge!

As a nice treat, Vice Mayor Henrietta Davis made a cute Valentine for CEA with white crayon and watercolors. It's a CFL, can you tell?!

Speaking with Climate Change Skeptics

The World Revs its Heat Engine by NASA on The Commons Feel like banging your head against the wall each time you try to discuss climate change with someone you know? Below is a highly valuable blog entry that was spawned from climate change concensus-building expert Larry Susskind‘s participation in a CEA/HEET-sponsored event. Here, Mr. Susskind thoroughly discusses how best to communicate with those who are critical of climate change’s legitimacy. Ultimately you must work around confrontation by facts, to get to the heart of concerns for each conversation partner. If you have been experiencing difficulty communicating with skeptics in your life, this is a blog for you.

From Larry Susskind’s blog, The Consensus Building Approach:

On Wednesday, November 10th, I had an opportunity to speak to a packed room of students and community residents at Harvard College seeking advice on how to talk to climate skeptics. The premise was that students would soon be heading home for Thanksgiving. They were looking for advice on how to talk to family and friends around the holiday table who either don’t believe that global warming is happening, or accept the fact that the climate is getting warmer, but attribute relatively recent temperature changes to natural rather than man-made causes. To get things started, we heard from a local radio talk show host who really is a climate skeptic. He made it very clear that he doesn’t trust Al Gore, is sure that scientists disagree about almost everything (because that’s what science requires), and thinks that anyone who believes that climate change is the result of human activity (rather than cyclical natural phenomena) has been sold a bill of goods.

First, I tried to make clear that seeking to convert “non-believers” is probably a mistake, and is certainly no way to encourage constructive dialogue. Rather, I suggested, the goal of dialogue ought to be to share ideas, advance the cause of mutual understanding, and see what opportunities to reach agreement might exist — in spite of fundamental differences in beliefs or levels of understanding. A number of the students present found this unacceptable. From their standpoint, the threat posed by the continued build-up of greenhouse gases in the atmosphere is so frightening, they are compelled to convince anyone who doesn’t believe this to admit that they are wrong. These want to repeat and review what the vast majority of atmospheric scientists know to be true — the atmosphere is warming; this is caused by the build up of greenhouse gases, particularly CO2 and methane; this build up is caused by human activity, particularly the burning of fossil fuels; and the end result will be a worldwide catastrophy — sea level rise that will inundate vast coastal areas, particularly in the developing world; increasing storm intensification the will cause destructive flooding and Katrina-like devastation;increased drought in some areas and increasing numbers of extremely hot days that may cause massive eco-migration; more rapid spread of airborne disease, and irreversible harm to a range of marine and terrestrial species and habitats. The skeptic on the dais with me indicated that scientist can’t possibly know exactly when and where such things will and won’t happen (and he’s right). He also insisted that even if warming is occurring, it is impossible to know for sure whether it is mostly or entirely a man-made or nothing more than a natural phenomenon.

That was my cue. I said I didn’t think that mattered. I urged people interested in engaging in useful conversation with skeptics to shift their conversations to a discussion of risk — to talk about risk and risk management. I used the example of earthquakes. We don’t need to know for sure whether (where and when) an earthquake will occur to seriously consider taking action to minimize its serious adverse effects an earthquake would cause if it does occur. It turns out, we can require construction standards in new buildings that will protect people from collapsing structures. We can even retrofit existing buildings to make them more earthquake proof (although this comes at a cost). While there doesn’t seem to be anything we can do to reduce the odds of an earthquake occurring, there are lots of things we can do (including organizing and practicing emergency relief efforts) to save lives and reduce misery and reconstruction costs when earthquakes do occur. Even if the majority of scientists are right — that if we don’t reduce to 350 – 450 parts per million of CO2 equivalents in the next fifty years the worst effects of global warming will be impossible to correct, we won’t be able to reduce greenhouse gas emissions enough over the next three decades to mitigate the effects of global warming. So, given the chance that the many thousands of scientists around the world who study these issue might be right, we could look for things to do that will reduce the disastrous effects if climate change is, in fact, occurring. And, if we could find things that also serve to achieve other laudable objectives (that help almost everyone), why would anyone be opposed to that?

So, I suggested reframing the discussion around what is called adaptation. If we can switch to energy sources that don’t involve the burning of fossil fuels, but instead rely on infinite energy sources like sunlight, wind, ocean waves, biofuels and the flow of fresh water, we may be able to simultaneously reduce the adverse effects of climate change (if it does occur), decrease our country’s dependence on imported oil and gas, dramatically reduce the health dangers to human beings, minimize the ecological damage caused by air and water pollution and the degradation of surface lands, and create more jobs in our own country. This would be a “no-regrets” response to the possibility of climate change. Similarly, if we can help every household reduce the amount of electricity it wastes (especially at peak times), we can eliminate the need to build new power plants, thereby reducing everybody’s electricity rates and saving all consumers money. Even if the risks are not fully predictable, a shift to renewable energy (especially if planned in a way that compensates anyone who suffers any losses in the short term as a result of the shift), would be a more desirable way to proceed. If you think about each component of climate change risk, it should be possible to brainstorm adaptive responses that minimize the chances of serious harm to the public and to the environment while simultaneously improving the economy, and enhancing social well-being. That’s what you want to ask skeptics to think about. Ask them to join you in various “thought experiments:”

“Whatever you think the chances are that a buildup of greenhouse gases in the atmosphere is causing global temperatures to rise, and that such increases will trigger a host of dangerous and costly consequences, can we brainstorm cost-effective ways to reduce the harm that would occur if the worst happens and achieve a host of other benefits at the same time?”

Improved emergency preparedness in cities will help if flooding of the sort that occurred in New Orleans happens more often. (Increased storm intensity is one of the presumed effects of climate change.) It will also help cities whether any kind of natural or man-made emergency. Almost every city could do more at a modest cost to update and practice its emergency response procedures.

Investments in expensive transportation, wastewater treatment and other municipal infrastructure should probably be made greater consideration for the possibility of sea level rise, saltwater intrusion into fresh water marshes, and increased storm intensity. It would be crazy to be in a position of having to pay off infrastructure bonds long after a facility is no longer useable because we didn’t think twice about climate change risks. Instead, by factoring the risks associated with climate change into infrastructure planning, safer locations or new designs for new facilities might be selected.

As we think about the possibility of a lot more hot days (over 95 degrees farenheit) every summer, what improvements might we make in public and elderly housing that would help people without air conditioning survive? It should be possible to design or retrofit public housing units and to add trees and plantings to keep these units cooler. It should also possible to designate public cooling centers along with ways of helping the disabled get to these locations during a heat wave. Many lives could be saved. These are things worth figuring out regardless of whether anyone is sure that the increase in the number of hot summer days over the past decade was caused by climate change. People died in Chicago two summers ago because of what is now called “the heat island effect.”

When you getting into brainstorming sessions with skeptics, avoid asking yes or no questions. Instead ask “when, where and how” questions. How could we reduce certain risks while accomplishing other worthwhile goals? When we have the information in hand, and the public dialogue that follows could look at the full range of costs and benefits (and I don’t just mean in dollar terms) what kinds of choices might be made? People with very different views about what climate change science allows us to know might still agree on useful steps to take to reduce the risks associated with climate change because these same activities would help them achieve other things they see as important.

Don’t personalize these discussions. Focus on outcomes that would respect everyone’s principles. Talk to people you disagree with in the same way you would like to have them talk to you.

Don’t paint people into corners by saying something like: “Since science knows Fact A to be true, then you must agree that everyone ought to take Action 1.” That will just provoke a counter-attack arguing that there must be someone (somewhere on the web) who disagrees wit Fact A. Moreover, everyone who agrees that Fact A is true will not agree that only Action 1 is the logical thing to do. Instead, ask “Forget for a moment whether Fact A is true or not. What are things that people who don’t necessarily agree about Fact A would suggest are worth doing for a variety of reasons?