The Story of Stuff

Annie Leonard’s The Story of Stuff is an oldie but goodie. In it she passionately illuminates the root of many environmental problems: consumption. That is, using and disposing of ever more raw material. The Story of Stuff re-frames “environmentalism” beyond energy use and makes us truly think about where all our widgets come from and where those doodads go when we’re done with them.

The Story of Stuff website

Reducing product consumption typically saves energy as well. For instance, you are probably aware that recycling an aluminum can saves approximately 95% of the energy it takes to produce a can from virgin material; as much as a soda can of gasoline. To quote Amory Lovins, “The cheapest energy is the energy we don’t use;” something he calls nega-watts. But more importantly, everything we buy or consume has an environmental cost, and often a environmental justice cost. Click the image above to watch The Story of Stuff.

Consumers defy Financial Crisis and continue to buy green products

Consumers are becoming more green-conscious as the global economic crisis worsens, according to a report published today by The Boston Consulting Group (BCG).

These findings — published in “Capturing the Green Advantage for Consumer Companies” — reflect consumers’ growing alarm about the state of the environment and suggest they have not abandoned their principles as their financial woes have increased.

Of course, that doesn’t mean companies can charge whatever they like for organic or green products either…